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Cookies on this website

You choose whether this marketing website uses Google Analytics. The dating application has separate cookie information.

Remembering your choice

We use necessary first-party browser local storage named fiftyflirt_analytics_consent to remember whether you accepted or rejected analytics. It contains only your choice and its expiry time, 180 days after you choose. It has no visitor identifier or dating profile information. Expired choices are ignored and you are asked again; the stored record is replaced when you make a new choice.

Optional Google Analytics 4

If you accept analytics, we load Google’s tag to help understand visits and general signup and login interactions. Google Analytics receives the marketing page address without query strings or fragments, generic interaction details, and technical information from your browser. We do not send your signup selections, member details or registration destination URLs as analytics event data.

Analytics does not load or contact Google before you accept. Rejecting leaves it disabled. We do not enable advertising personalisation or Google Signals.

When accepted, GA4 can create _ga (a browser identifier) and _ga_2ZE4K3TCB6 (session state). Both are first-party cookies configured for 180 days, without refreshing their expiry on each visit. Browser restrictions may shorten their life. These analytics identifiers are separate from the necessary consent preference.

Open Cookie settings or use Cookie settings in the footer at any time. Accept and Reject each take one click. If you revoke consent, analytics stops, we remove this website’s accessible GA cookies at the root path, and the page reloads to unload Google’s tag. This does not erase data already received by Google.

If browser storage is unavailable, analytics stays off. With JavaScript disabled, analytics also stays off.

The dating application

Registration, login and the dating service use separate HubPeople cookie information and HubPeople privacy information. Those documents are distinct from this marketing website’s analytics disclosure. See also our marketing-site privacy information.